Who is Your Virtual Sidekick?

Helping people reach their business goals,
is my business.

Providing support for people and projects comes naturally to Jamie. She has over 10 years of executive level support experience, primarily pertaining to Strategy and Economic Development.

She connects to, learns from, and is inspired by te ao Māori, playing her part to form an inclusive Aotearoa for her Ngāti Awa children to thrive. Formerly Executive Assistant to the Mayor and CE of Whakatāne District Council, Jamie managed high pressure and confidential situations with ease, successfully multitasking and identifying opportunities to improve on the status quo. 

As an experienced administrator in both the public and private sector, Jamie is focused on supporting people and project deliverables. Whether it’s drafting reports, taking minutes or executing events.

She enjoys providing strategic support and equally loves the operational delivery of reaching an audience. Through regular communication and reporting, Jamie seamlessly becomes an extended part of the teams she works with.

Her working style has been described as confident yet collaborative. Through regular communication and reporting, she seamlessly becomes an extended part of the teams she works with.

Learning journey

Jamie's formative years were spent studying at the University of Canterbury, with a love of learning continuing to flourish throughout her career. 


  • Co-ordinated Incident Management System (CIMS 2) Ministry of Civil Defence and Emergency Management 2015

  • Graduate Diploma of Teaching and Learning (Primary) University of Canterbury 2008

  • Bachelor of Arts (History and Sociology) University of Canterbury 2006

Professional Development

  • Rocketspark Design Partner since 2021

  • SOLGM EA/PA Forum Christchurch 2018 and Wellington 2014

  • LG Management Challenge Wellington 2017

  • EMA Management Development Training Whakatane 2013

  • Thought Leadership Day Matt Church, Sydney 2012

  • Business Coaching, Quay Coaching Club, Whakatane 2012

  • Sales Training Seminars with the Sales Training Company, Auckland 2010

Your Virtual Sidekick provides business support to people just like you.

Jamie has provided business support to -

  • trades

  • startups

  • entrepreneurs

  • hospitality and retail

  • public and private events 

  • real estate sales teams

  • IT sales teams and web designers

  • senior executive teams

  • legal practice

  • not-for-profits

  • elected positions

  • associations

  • project managers

  • governing boards 

  • Civil Defence Emergency Operations Centre Controllers 

  • multi agency recovery team 

A professional achievement 

It's worth noting Jamie's contribution to the emergency response and recovery following the April 2017 flooding events in Edgecumbe and the wider Whakatāne District. Jamie was PA to the Controller in the Whakatāne District Emergency Operations Centre for two weeks during the local state of emergency. As the District prepared to transition from Emergency Response to Recovery, Jamie was seconded to the Whakatāne District Recovery Project as PA to the Recovery Manager and Recovery Office Manager. Jamie collaborated with multiple agencies to bring them under the same roof, reflecting the social, built, natural and economic environments the Recovery Manager was leading.

Jamie drew on existing relationships and her professional experience to work in partnership with external agencies, such as Te Rūnanga o Ngāti Awa, Ministry of Business, Innovation and Employment, the EQC team, Rural Support Trust, Federated Farmers, Chamber of Commerce, CDEM Group Manager, REMA and Bay of Plenty Regional Council.

Jamie ensured the day-to-day running of the Recovery Office created the right environment for timely information sharing and enabled a wrap -around response for the effected communities.

Core values

-> Connect to, learn from, and be inspired by te ao Māori.

-> Contribute to an inclusive Aotearoa for my Ngāti Awa children to thrive.

-> Feel happiness by helping others achieve their dreams.

-> Lead by example and exhibit the values I want my children to have.

-> Build a life I don't feel I have to take a holiday from.

Reach out today to find out how I can give you more TIME